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Privacy Policy


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Pavement Planet uses Google Analytics to help analyze how our visitors use this site. Google Analytics uses “cookies”, which are small text files placed on your computer to collect standard internet log information and visitor behavior information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information via a fill-in form on this website. So if we need personal information from you – for example your email address to register to our mailing list – we will ask for it and you will have the option to provide it or not.

The anonymous information generated by the cookies about your use of this website (including your IP address) is transmitted to Google. This information is then processed to compile statistical reports on website activity for PavementPlanet.com only. We use these reports to evaluate aggregate visitor usage so that we can optimize the content and its marketing to better meet your needs. We consider this essential to operate PavementPlanet.com as a service to our visitors.

Your IP address is collected purely for the purpose of determining geographic location of visits to an accuracy that is typically within a 25 mile radius. We will not link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any personally identifiable information from any source, unless you explicitly submit that information via a fill-in form. Google will not associate your IP address with any other data held by Google.

In summary, your anonymity is safe. That is our personal commitment to you as a valued visitor and potential customer.

When Personal Information is Submitted
If you purchase one of our products or submit a “contact us” form submission, your name and email address will be requested, as well as other potentially non-specific demographic information. For example, your language preference, gender, and/or location. We do this firstly to ensure you are not a robot or spammer, and secondly because the more information we have on actual people (as opposed to cookies), the better we can understand what content is of interest to our visitors. If you wish your personal information to be removed from PavementPlanet.com, simply contact us at support@pavementplanet.com and we will do this at the earliest possible opportunity. Please note that in removing your personal details, all of your associated content will be deleted.

Further information
For further information about how Google Analytics uses cookies and IP address data, please visit: http://www.google.com/intl/en/analytics/privacyoverview.html